TAKE BACK WHAT YOU OWN
PROTECT. SCALE. AND GET PAID FOREVER.
THE GAME IS RIGGED
The system is broken. You do all the work. You build the brand. You move the culture. But the system was built so the machine ends up owning most of what you created. That's not bad luck. That's a bad framework.
AGENCies are DEAD
Agencies have always taken the lion's share of value from the talent they claim to represent. Primal was built on a simple but powerful idea: the people who create the IP should have a platform to own all their upside.
EVERYONE EATS OFF YOU
The system is broken. You do all the work. You build the brand. You move the culture. But the system was built so the machine ends up owning most of what you created. That's not bad luck. That's a bad framework.